Withings appoints Elizabeth Coleon as Chief Marketing Officer

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Withings announced this week the appointment of Elizabeth Coleon as Chief Marketing Officer.

Coleon will lead the Issy-les-Moulineaux, France-based connected health company’s marketing team to grow its consumer devices and health solutions divisions. Withings makes a number of connected health devices such as blood pressure monitors, smartwatches and sleep trackers.

“These last few years have only confirmed society’s growing need to regain control of its health! The challenge for the next few years is to raise awareness of the extent to which connected health objects allow the creation of a medical service for the benefit of each individual and of humanity. With her international and service experience, Elizabeth will enable Withings to better communicate the power of service based on innovative, contextual and accurate data,” said CEO Mathieu Letombe in a press release.

Prior to joining the company, Coleon was Director of Marketing and Director of Revenue at Qonto and Director of Business Growth at PayPal. She has also held various senior positions at Goldman Sachs and Paul Capital Partners.

“After working for inspiring service management companies, I am delighted to join Withings. The healthcare industry is accelerating and being radically transformed by data from connected devices. By developing an ecosystem of services at the center of our users’ needs, we are accelerating our mission to create the ultimate home health experience that helps prevent certain diseases,” said Coleon.

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