Swiss startup Ava raises $ 2.6 million for fertility tracking device and app

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Based in switzerland Ava, which is developing a fertility tracking system, raised $ 2.6 million from ZKB and Swisscom as well as angel investors.

The company, which has offices in Zurich and San Francisco, is working on creating a wearable device, worn only at night, that it says can measure nine physiological parameters. The company lists seven of these parameters on its website: neurological, behavioral, social, thermal, dermatological, respiratory and cardiovascular parameters. The company explained that while a woman can track certain changes during her menstrual cycle, like mood swings and rashes, others are too small to see or feel.

Using this data, which is sent to a companion app, Ava aims to help a woman predict her fertile window – the day before and the day of ovulation. The company will launch the device for pre-orders in 2016 and expects it to cost $ 249 when it launches in mid-2016 with an additional subscription fee of $ 5 per month. Ava is currently conducting a clinical trial with the bracelet at the University Hospital in Zurich and plans to submit a publication in December 2015.

The company plans to initially focus on the fertility and conception monitoring market, but will eventually expand the technology to detect conditions during pregnancy and help women with non-hormonal contraception.

A number of companies focused on mobile fertility monitoring have been in the news in recent months.

Three companies, Conceivable, Kindara and Clue raised funds. In April, based in Austin, Texas Conceivably raised $ 800,000 from angel investors for its fertility app, designed to help women who have difficulty conceiving and staying pregnant. The Conceivable program, which costs $ 199 per month, includes a monthly shipment of three herbal “formulas” designed to help women get pregnant.

A few months later, Kindara, based in Boulder, Colorado raised $ 5.3 million in a round led by Boston Seed Capital. Kindara offers a fertility tracker app that collects a number of health metrics including temperature, cervical fluid, menstruation, and gender.

Then, last month, based in Germany Clue raised $ 7 million by Union Square Ventures and Mosaic Ventures. Clue uses an algorithm to calculate and predict a woman’s next period. Users can add other information to the app, including updates on mood, sexual activity, flow level, and personal notes. Users can also enter their basal body temperature, set reminders, and track birth control pill usage.

Two other fertility tracking startups, Welltwigs and Prima-Temp, unveiled devices this year. Well has developped a device that monitors a woman’s basal body temperature (BBT), called a Thermotwig, and a device that measures hormone levels, called a Labtwig. And Prima-Temp is develop a wireless sensor which continuously and passively tracks a woman’s core body temperature, called Priya, to help a woman understand when she is most fertile.


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