Research Finds Chromecast Has Best Connected Device App

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While Google’s Chromecast streaming device quickly grew from a novelty item to a household name, Google’s reluctance to divulge sales numbers has kept the device’s true popularity a mystery. However, a new report from App Annie sheds light on the issue, crowning the Device Setup app as the top dog in terms of downloads for apps associated with connected devices in the United States.

App Annie’s report looked at the top apps associated with connected devices on iTunes and Google Play in the United States. In terms of downloads, Google’s dongle app took first place, followed by Fitbit, DirecTV, HP ePrint, Kodak Kiosk Connect, Square Register, GoPro, AT&T U-verse, Dish Anywhere, and HP All-in, respectively. -One Printer Remote. Chromecast was the best app in terms of downloads across all categories and in the “Media” subcategory of connected devices.

The report reflects data collected by App Annie between August 2013 and August 2014.

To put the impressive ranking of the Chromecast into perspective, App Annie cites a Gartner study which estimates that more than 26 billion connected devices will be installed in the world by 2020. This plethora of devices will essentially serve to constitute the ” Internet of Things ”(IoT). , the network of physical objects that contain embedded technology to communicate and detect or interact with their internal states or the external environment. The rapidly growing sector is (or rather, will be), by definition, global and capable of gradually interconnecting everything, from coffee makers to fitness groups. At the top of the current list, Chromecast not only asserts its place as an extremely popular streaming device, but also underscores a serious thirst for affordable content streaming on the part of the general public.

The rise in popularity of Chromecast above the general melee of connected devices can perhaps be explained by its simplicity and versatility. Built into a portable dongle the size of a flash drive, it acts as a vessel for delivering content from a variety of sources, with its software at the heart of its magic. By allowing its user to access video from the Internet and various online services through mobile devices and then display it on a larger screen, it connects the digital to the physical in a simple way, all for just $ 35. And Chromecast has a proven track record of sourcing a wide variety of third-party apps instead of just sticking to its own walled garden of services and apps.

Of course, Google’s Chromecast still has a lot of local competition to consider in its own market. Roku and Apple TV are the greats in the streaming world that often come to mind, but there are plenty of other options up for grabs as well, from the Amazon FireTV to Blue-ray players and game consoles. Additionally, Amazon is developing a dongle-like device to compete, and a startup called Matchstick is working on a Firefox OS-based dongle that will eventually join the fray as well.

Yet as the tech world continues to add more and more connected devices, it’s clear that Chromecast has struck a chord with users of all stripes.

[image: Robert Fruehauf / Shutterstock.com]

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