Apple has released dozens of iPod versions over the years, but the product has gradually been eclipsed by its other devices, especially the iPhone.
Apple Inc’s iPod, a revolutionary device that rocked the music and electronics industries more than two decades ago, is no more.
The company announced on Tuesday that it will be discontinuing the iPod Touch, the latest remnant of a product line first released in October 2001. The touchscreen model, which launched in 2007, will remain on sale while supplies last. stocks.
Apple has released dozens of versions of the iPod over the years, but the product has gradually been eclipsed by its other devices, especially the iPhone. This led to the company starting to phase out models in 2014. At the time, the company stopped making the iPod classic, a version with a click wheel and a small screen that looked the most like the original version. In 2017, Apple stopped making its smallest music players, the iPod Nano and iPod Shuffle.
The iPod Touch – popular as a cheaper alternative to the iPhone – lasted a few more years. The device was last updated in 2019 and cost $199. Compare that with the cheapest iPhone in Apple’s portfolio: the SE, which costs $429.
But with so many other ways to get music, Apple no longer sees the product as necessary.
“We’ve built an incredible music experience across all of our products, from iPhone to Apple Watch to HomePod mini, and across Mac, iPad and Apple TV,” said Greg Joswiak, senior vice president of marketing. Apple Global.
Introduced by Steve Jobs, the iPod has been credited with helping transform Apple from a nearly bankrupt company into an eventual $3 trillion juggernaut. The iPod paved the way for the development of the iPhone, iPad, and AirPods, products that now account for the bulk of Apple’s revenue.