DAZN introduces premium accounts and tightens device rules in Italy

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The logo of internet streaming service DAZN is pictured in its office in Tokyo, Japan March 21, 2017. Picture taken March 21, 2017. REUTERS/Kim Kyung-Hoon

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MILAN, June 9 (Reuters) – Sports streaming app DAZN will introduce a premium subscription service and toughen rules for accessing its services as it strives to boost revenue after a multi-billion deal euros to broadcast the best football matches in the country.

Backed by billionaire Len Blavatnik, DAZN last year won the right to broadcast live Serie A matches in Italy for three seasons with a bid of 2.5 billion euros ($2.7 billion), in one of the largest transactions for the video streaming service in Europe.

But the deal has proven difficult for DAZN, with the service experiencing technical outages at the start of last season, while the company itself has also complained of abuse of its password-sharing policy and of hacking.

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DAZN said that under its new standard subscription, involving a monthly fee of 29.99 euros, access to its video application will be limited to two devices.

Simultaneous viewing of the same live event will only be allowed if the devices are connected to the same household IP address.

DAZN also said it would also introduce a 39.99 euro premium subscription, called DAZN Plus, which would allow up to two devices to tune into the same live event from any location.

Premium subscribers would also be allowed to register up to six devices on the app.

DAZN’s announcement comes as Italy’s biggest telecom group Telecom Italia (TIM) (TLIT.MI) is also looking to cut the cost of its billion-euro distribution deal with the sports streaming service.

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Reporting by Elvira Pollina Editing by Keith Weir and David Evans

Our standards: The Thomson Reuters Trust Principles.

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