Listen to the latest in our Autocar Business podcast series as we take an in-depth look at the implications of moving to the agency retail model. Joined by Jonathan Goodman (CEO of Polestar UK), Tony Whitehorn (ex-CEO of Hyundai UK) and Paul McPhee (COO of Lookers), the podcast takes a look at what the transition to an agency model will mean for retailers and customers.
As automakers focus on producing new electric vehicles for an electrified future, the agency retail model offers an equally forward-looking approach to customer-retailer interaction in an increasingly more online. This represents a sea change in the way cars are sold in the UK, with ‘direct’ sales in effect shifting the burden of selling the car from the dealer to the car manufacturer.
As Whitehorn explained in the podcast, the agency model offers clear advantages: “You can’t buy a new car completely online under the franchise model, because there’s a negotiation part. The agency/direct sales allows it. Ultimately, the customer will drive it, because they want transparency [around pricing].”
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Welcome to Autocar’s podcast series, where top industry players discuss their latest products, provide key insights into the latest innovations and trends, and share their insider knowledge on where the automotive industry is heading. .
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