Apple’s iPod Touch is discontinued, ending the music player’s legacy

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As Apple prepares to enter the iPhone’s 15th year since its release, the iPod Touch, its less popular cousin, takes its final bow. Apple announced on Tuesday that the iPhone-iPod hybrid device released in 2007 would no longer be available after all of its supplies ran out. The move marks the end not only of the portable device, but also of the iPod product line, which helped reshape the entertainment industry two decades ago.

Apple said it would continue sell remaining iPod Touch devices through its website from $199 each while supplies last. The company offers the device in 32GB, 128GB, and 256GB models, and in six colors, including silver, pink, blue, and gold.

“Music has always been at our core at Apple, and bringing it to hundreds of millions of users in the same way the iPod has impacted more than just the music industry – it has also redefined the way music is discovered, heard and shared,” said Greg Joswiak, Apple’s senior vice president of worldwide marketing, in a report.

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The iPod Touch was the last iPod model from Apple.

Sarah Tew/CNET

Apple’s decision marks the end of one of the tech industry’s most influential devices. In 2003, the iPod music player and its iTunes music software helped introduce people to digital music purchases, themselves a controversial idea at a time when the entertainment industry was struggling widespread music sharing via apps like Napster. Apple expanded into digital movie and TV purchases in 2005.

The first iPod, which was announced just over a month after the September 11 attacks, was considered a big risk for Apple. At the time, the company was struggling to regain its financial footing after nearly going bankrupt a few years earlier. At the time, the company was still Apple Computer Inc., and it placed some of its biggest bets on brand new product categories like the iMac all-in-one computer, first released in 1998, and the consumer iBook laptop, which arrived a year later. Many other i-products came soon after, including Apple’s iLife software for organizing photos and movies, and iWork to compete with Microsoft Office. But arguably the company’s greatest success has been the iPod and its iTunes music software.

The line has expanded over the years to include the iPod Mini, iPod Nano and iPod Shuffle, in addition to the classic iPod. Apple has stopped selling them iPod between 2014 and 2017.

The iPod has since been eclipsed by the iPhone. The smartphone, released in June 2007, was originally launched by co-founder Steve Jobs as the combination of three inventions: “an iPod, a telephone and an Internet communicator. The iPod Touch, introduced before the 2007 holiday shopping season, was called an iPhone without a phone — a device aimed at people who weren’t subscribers to Apple’s exclusive partner AT&T, or who lived in the States. United States, United Kingdom, France or Germany.

Apple’s latest iPod Touch, released in 2019, was okay, according to CNET mobile reviewer Patrick Holland, who called it “the most adorable piece of nostalgia you don’t need.”

This is now the end of the iPod line.

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